A monthly newsletter about document management, digital print technology and printing.

Color Accuracy So Fine It Fooled The Real Thing

August 2009

turkeys
When color is critical and the slightest variation just won’t do, you need a specialist to guarantee your color project comes out right. Our color is so realistic it proved irresistible to the real thing.

The right technology can make your next color project something to behold, capable of passing the most expert scrutiny. To put our exacting standards to the test Pete Soulen, color finishing tech for Engineering Repro Systems in Plymouth, MN, recently printed a die-cut standee of a species native to his hometown, using bits of scrap substrate and one of our Arizona GT250 flatbed printers.

Pete took his “undercover turkey” out to the property close to his home and was rewarded by a visit from the real deal “within a few minutes.” Turkeys, you may know, have great eyesight – if we can turn out work good enough to pass their scrutiny, we can certainly accommodate your needs.

If you want to talk with someone about having some color work done, contact us now.

Broadcast Your Message With Banners

August 2009

bannerstands
You’ve got multiple locations but no way to brand yourself or your services to prospective customers. Banners convey that message instantly. Use them in franchises, showrooms, at tradeshows and let customers know who you are and what you do.

Our banners come in all manner of shapes and sizes. If you need five banners or 50 we can get them to you, each one printed in rich, vibrant color on your choice of surfaces and with your messaging and identifying logos there for all to see.

The job pictured here, a total of 40 banners of varying size created by the color department at RK Digital in Omaha, NE ended up in the client’s corporate offices, a tradeshow, and at a number of off-site locations where branding was key. Portable, made to last and striking to look at, you can have your banners made at any one of our locations and have them sent where you need them most, ready for use again and again.

If you’d like to speak with someone about having a single banner or several dozen made for your company’s needs, Contact us to start the conversation.

Mural Projects This Company’s Pet Projects Instantly

August 2009

gorilla1
If you’re looking for something to instantly communicate your business’s objectives, personality, and priorities – try an office mural. There’s no more visually effective way to tell people about who you are than with one.

Scott Friedman and Ponce Tinkham, two poster boys from Ridgway’s NE, posed along with this deep-forest beauty after a recent install at a Philadelphia-based architectural firm that does a lot of work with wildlife habitats and zoos.

The office was very open and festive and they wanted something that said something about what they did on their walls. Scott and Ponce found their subject in a collection of vacation photos taken by one of the principals and the office mural was born, printed on a material called Dreamscape.

It proved to be an instant hit with employees and customers alike taking time to have their picture taken with her. How about you? Are you in need of a mural that speaks volumes and does it in seconds? Contact us to find out how we do it.

Launch A New Product, Or Capture Your “Super Hero” Side With A Standee

August 2009

john-depasquale
Standees aren’t just for used car lots anymore. They’re turning up at conventions, corporate foyers, family gatherings – and people are using them to help launch a new product, and even just for fun.

Once confined to an obscure corner of an auto showroom with balloons tied to a cardboard “arm,” Standees have come a long way. We’re still making them for car dealerships, but they’re not standing in the corner any more.

Clients are using colorful, life-size standees to depict a variety of things – from new car models to portraits of family gatherings and college graduations. Michael Simpson, branch manager of our Ridgway’s/NPi Digital division in Houston, created these oversized depictions of local church leaders in their “alter egos” as superheroes. The 48”x96” portraits were made with easel backs and were on display for parishioners the following Sunday.

If you have a need for a die-cut standee – either for marketing purposes or even just for fun – contact us and we’ll get back to you with a quote right away.

Unconventional Signage Marks A Product Milestone

August 2009

spool
You’ve just rolled your millionth gilded widget off the assembly line and you want to celebrate it. This venerable tradition lives on as technology makes it possible for you to mark a product milestone in style.

It’s easy if you know how to do it, and we do. Recently, Color Representative Jamie Scott at Imaging Technologies in Greenville, SC handled such a request on behalf of a local telecommunications company. An industry leader in fiber optic products, engineering and integrated telecommunications services, the company had just rolled out its 150,000th kilometer of fiber optic cable and they wanted to call attention to that achievement as the spool made its way across country by flatbed truck.

Not only did the signage need to be highly visible, it had to be weather resistant as it made its way cross-country from manufacturer to client. And that’s what we did. How about you? Do you have a product milestone you’d like to celebrate in a unique way? Contact us now to learn more.